User Experience

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Research Methodology

Research Methodology Analysis was used to explore the concept of the business case and to summarise the findings of the literature reviewed, the following processes were used: 1.-The sources of competitive advantage; differentiation; the environment; competitors; strengths and weaknesses; market segmentation; the dynamics of product; market evolution; a portfolio of products and markets; setting clear …

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The Art of Advertising

The Art of Advertising The Art of Advertising, the average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem. Ads are becoming increasingly pervasive, obnoxious, and inescapable, as users are being bombarded with irrelevant offers, popups, and embarrassing autoplay videos. Even if the top three motivations for …

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Terminology Terminology the AIDA model is a simple model in four parts. AIDA stands for attention, interest, desire, and action, outlining the four stages a customer goes through as they move through the buying process. This hierarchical model is a specific type of sales funnel or purchasing funnel, and is used in both sales and marketing contexts. B2B …

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Link Link, although it is a simple concept, the link has been one of the main drivers of the success of the Web, within the documents, the link or hyperlink, or web link, the basic construction of hypertext, is introduced, in this way a link is a connection from a web resource to another web …

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Creating Value

Creating Value Creating value for customers is the foundation of any successful business. Adding value through complements and substitutes can help businesses to increase customer satisfaction and retention. Complements refer to additional goods or services that can help customers to get the most out of their purchase. Examples of complements could include warranties, installation services, …

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How to Start a Startup

How To Start a Startup Starting a startup can be a daunting task, but it can also be incredibly rewarding, it\’s important to begin by developing a strong business plan, evaluate the current market conditions and develop a strategy to differentiate your product or service. Research the competition, identify potential customers and understand their needs, …

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