In the marketing area, and within this discipline, in the sectors or subsystems of the company:
Subsystem 1.- Customer service
Subsystem 2.- Electronic Commerce
Improve customer service, which is one of the aspects to be taken into account by companies when increasing the number of customers, since through this service customers can get to know the company to obtain leads or offers. , in the area of electronic commerce, e-commerce, the difference, in this case, is that the communication with the client does not have as its main objective to solve generic doubts in isolation, but rather aims to guide a potential client towards the final conversion in a 100% automated marketing and sales process.
This course proposes to develop a chatbot system combining natural language processing techniques and neural networks with the aim of analyzing and understanding the emotions and intentions of the user, improving their experience, guiding them to find specifically what they are looking for and drawing their attention. customer a pleasant, personalized and agile experience.
