Study Cases

astronaut, weightless, space-1784245.jpg

Research Methodology

Research Methodology Analysis was used to explore the concept of the business case and to summarise the findings of the literature reviewed, the following processes were used: 1.-The sources of competitive advantage; differentiation; the environment; competitors; strengths and weaknesses; market segmentation; the dynamics of product; market evolution; a portfolio of products and markets; setting clear …

Research Methodology Read More »

smartphone, hand, photomontage-1445489.jpg

The Art of Advertising

The Art of Advertising The Art of Advertising, the average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem. Ads are becoming increasingly pervasive, obnoxious, and inescapable, as users are being bombarded with irrelevant offers, popups, and embarrassing autoplay videos. Even if the top three motivations for …

The Art of Advertising Read More »

Creating Value

Creating Value Creating value for customers is the foundation of any successful business. Adding value through complements and substitutes can help businesses to increase customer satisfaction and retention. Complements refer to additional goods or services that can help customers to get the most out of their purchase. Examples of complements could include warranties, installation services, …

Creating Value Read More »

track and field, athletic field, ground-1867053.jpg

How to Start a Startup

How To Start a Startup Starting a startup can be a daunting task, but it can also be incredibly rewarding, it\’s important to begin by developing a strong business plan, evaluate the current market conditions and develop a strategy to differentiate your product or service. Research the competition, identify potential customers and understand their needs, …

How to Start a Startup Read More »

boxing, fight, perfect art-1295433.jpg

Perfect Marketing

Perfect Marketing The perfect marketing strategy for our business is one that will help us to create and improve our products or services so that more people will want to buy them, to do this, we can use market research to learn about what people want and need, and then we can create or improve …

Perfect Marketing Read More »

woman, shopping, lifestyle-3040029.jpg

Marketing 4.0

Marketing 4.0 Marketing 4.0 is a great unknown for a teacher, Dr. John Mc Gregor — Founder and CEO, he is a senior business manager and Chamilo who, as a very young marketing manager, both working at a large technology company, Mc Gregor had been in the industry for over 15 years and had seen the …

Marketing 4.0 Read More »